AAIFF Redesign
VISUAL IDENTITY | GRAPHIC DESIGN
The Asian American International Film Festival (AAIFF) is an annual New York-based festival dedicated to showcasing independent films from Asian, Asian diaspora, and Pacific Islander creators. Committed to using film and media as a catalyst for social change, AAIFF champions diversity and inclusion in the media arts. This project reimagines their brand identity to visually reflect their mission of nurturing and empowering the Asian filmmaking community.
Existing Brand Identity
Based on my research, I found that their existing brand identity was minimal, with a plain logo and a website that lacked strong graphical elements.
LOGO
Redesign Moodboard
Brand Guidelines
WEBSITE
To refine my design approach, I analyzed branding from other film festivals and Asian-affiliated design aesthetics, identifying visual trends and opportunities for a more compelling visual identity.
